Shirleen Bautista holds the position of CEO at Ishin. From a young age, she demonstrated a natural talent for entrepreneurship, engaging in profitable sales ventures. Following her graduation, she embarked on a career in the corporate sector, working as a project manager at DSWD and holding account manager roles in various IT firms.
Upon the birth of Shirleen and Miguel’s child, they jointly decided that she would focus on entrepreneurship while Miguel provided a stable income through their corporate job. Shirleen explored diverse avenues, including online sales of cameras and computers before the emergence of platforms like Shopee and Lazada. Subsequently, she co-founded an IT company with Miguel, serving telecommunications clients in the US.
During a trip abroad, Shirleen identified a high-demand product endorsed by a celebrity, which she decided to import. Over the course of nearly six years, the initial order of 300 units burgeoned into monthly imports numbering in the thousands. Through this venture, she cultivated relationships within the local distribution network.
Ultimately, Shirleen collaborated with Miguel to establish Ishin.
